Almost all businesses need to grapple with cart abandonment issues in online stores. While there may be a multitude of reasons that online shoppers choose to abandon the carts, businesses find it endlessly challenging to get more clicks and conversions in Shopify stores.
So, if you have a Shopify store where customers go on adding to their shopping carts but fail to complete the purchase, you need to pay attention to the improvisations it needs. Hire a Shopify store development service to streamline the checkout process. However, you also need to work on high shipping expenses to reduce the chances of abandonment. Research reveals that less than one-third of customers return to buy the items they leave in the cart but about a quarter of them buy the same product from the competitor.
The commonest reasons to abandon carts
The deeper you delve into the reasons for cart abandonment the better it is to create strategies to reduce those instances. Here is what you need to know:
- High additional expenses like shipping, fees, and taxes
- Slow delivery of products
- Trust issues where the customer feels weary about sharing the credit card information
- Complicated and lengthy checkout process
- Unsatisfactory return policy
- Erroneous website errors
- Lack of payment methods
- Declining credit cards
- Difficulty in calculating the total order cost
- Forcing buyers to create an account
Experts feel that Shopify loses billions of orders every year due to bad checkout flow and poor website design. Upgrading the Shopify store design can help in recovering the lost sales.
Tips to reduce card abandonment in Shopify store
You are already familiar that the reasons for abandoning carts may be complex. So, it is necessary to create a detailed audit of the website to know what exactly the reasons may be for such instances and take the right measures to mitigate the chances. Â Here are the strategies you need to consider:
1. Create a reward program
With reward programs, you will find it easier to turn regular customers into spendthrifts. A good solution would be to create a specially designed loyalty program to push ahead the likelihood of purchase. Research reveals that reward programs lead customers to buy more products from your store than a competitor selling similar products. With loyalty programs, you can pull up the customer’s spending by about 50%. LoyaltyLion and Smile are a couple of Shopify apps that the expert from a Shopify website development service might recommend to boost the loyalty program.
2. Using the Live Chat option
A majority of websites today are equipped with the live chat option and it is for a good reason. You can engage with customers through the live chat option and provide customer support. Ask your developer about the tools that will allow you to chat with customers when you shop. It’s much easier to manage conversations through the chat option. So, let it be one of those aspects that will help in reducing the cart abandonment instances. Find out which Shopify custom website design will work in your case. The more ideas the better it is to make your e-commerce website customer-friendly.
3. Collect relevant data to design the strategies
Just picking on a few strategies won’t reduce the chances of cart abandonment at once. If you are expecting to view better results, leverage the store data. That way, you will create strategies to create the highest impact on the success of your store. Check the cart abandonment data regularly to note the date and time, the items that customers do not buy, and the total amount that customers abandon.  Once you get a grip on the shopper’s information, coming up with better strategies will help in improving the buying tendencies of customers.
4. Enhance payment options
One of the simplest ways to reduce cart abandonment is by offering customers as many payment options as possible. When customers move to the checkout page only to feel disheartened about the lack of payment options, you will only offend them. For a Shopify store, an easier way would be to adhere to Shopify payments that include several payment options.
5. Don’t force your customers to sign in through the mandatory registration form
One of the steps to ease the checkout process is not forcing your customers to create an account to tap the marketing opportunities. That way, you will halt the checkout process and repeal the customers off your store. Instead, hire an offshore web development service in India to get more exit-intent ideas that may act as the final nudge to persuade the customers.
The most obvious impact of cart abandonment in Shopify stores is reduced ROI. Remember that the money you spend for marketing or development should be to make the customers go through the checkout process. Following these strategies will help you attract new customers and lessen the instances of slipping abandoned carts.
