Indeed, people should not be egged on taking out loans as these products are risky enough to trap them in an endless cycle of debt, and in some cases, a threat could extend to your personal property as well. Still, it is imperative to disseminate words about your presence on the market so people reach out to you when they are in financial difficulties. How will you do this, ensuring that you are not spurring people to apply for the financial products you are offering? Here comes the role of SEO.
The private lending business is done online. People land on your website, explore landing pages, fill in the form, submit all documents if required, and get money directly into their bank accounts. This entire process is done in the blink of an eye. Undoubtedly, private lending has made it so convenient to borrow money, but to be found by your users when they need a loan, you will have to compete for top search results, and SEO paves the way for it.
SEO tips that every lender should use to improve their ranking in search engines
Here are the SEO tips that every lender should use to improve their ranking in search engines:
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Integrated relevant keywords
The first step is webpage optimization for targeted keywords. Make sure that the keywords you pick for your webpage are relevant. If you fail to optimize pertinent keywords on your web pages, Google will not be able to crawl or index them. You will need a keyword research tool such as Google Keyword Planner or SEMRush.
If you are planning to rank for a particular keyword, put that keyword in the tool and see what results come out. You will likely see a myriad of related keywords. Choosing long-tail keywords will be more helpful than short-tail keywords that are highly competitive and have a scope for wide search results.
Do not overstuff all keywords just because you think they are all important; otherwise, it will have a bad impact on your ranking. You can rank the rest of the keywords through other forms of content.
You must sign up for keyword planner tools and settle for a monthly or annual subscription. If you lack funds, you can take out a Fast Money Loan.
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Pay heed to your title tags and headers
The title tag is what Google reads to know what the page is all about. If your keywords are not optimized in title tags, you will miss out on the chance to rank higher in search results. The title tag is a tile that users see in search results. Make sure they have a keyword you are targeting for. Title tags play an important role for users to decide whether or not to click.
Make sure that its length is up to 60 characters and that it is catchy enough to prompt your users to click it to find what is inside. Use powerful words to make it compelling.
Your header tag, which is the title at the top of your page, can be the same as a title tag, but you might want to make it a little different. Do not forget to add in your targeted keyword. You can make your header tag a bit more elaborative. It should match the user’s search intent.
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Do local SEO to attract borrowers
Bear in mind your local borrowers cannot find you if you fail to optimize your business for a local SEO. Here are general tips you should follow:
- Optimise location in your keywords. This will help you be easily found by your borrowers, for instance, private lenders in the UK.
- Create a Google My Business Listing. This will help those who find you who are searching for a lender in your area. This is crucial for lead generation. Make sure your name, contact number, address, and all other details are accurate.
Local SEO is a must-have for local borrowers.
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Generate content to generate leads
You cannot show up in search results without a solid and impactful content marketing strategy. Of course, you should not aim at the plain promotion of your financial products, but you can create problems that your target audience is facing. For instance, budgeting is the most common concern among people, which leaves them in the red. You can create a blog post on various types of budgeting methods to stay on top of expenses.
Get some ideas on content topics from your competitors. Some online tools can help you figure out what topics are trending. Try to impart knowledge to your users. To make the most of your content marketing strategy, you should create content in a variety of formats, such as:
- Blogs
- Infographics
- Videos
- Podcasts
Make sure you publish content periodically. Embed the link to your web page in your posts so people can get information about your product from there. Without a call-to-action, your purpose of generating leads will not be solved.
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Use social media
Social media platforms can help you generate some highly useful leads. However, you will have to provide the content to your users constantly. Make sure you provide informative content because promotional content will take you nowhere.
Use one-liner content, GIF images, infographics, short videos, and other engaging methods to provide content to your users. Ask questions and strike up a conversation with them. The more active you are, the better it is.
The final word
As a private lender, you will also need to invest in SEO to ensure your ranking in search results. However, it cannot be as rigorous as other businesses because too much emphasis on promotional content will work against you.
Focus on title tags and headers. Use keywords that you think are relevant to your landing pages. Optimize the content you create across all channels. Make the most of social media tools, too. An effective SEO strategy can easily attract borrowers to your lending business.
