Attracting clients to your business requires thoughtful actions and the implementation of a suitable marketing strategy. Modern consumers are becoming increasingly selective and impatient, making them difficult to reach. In today’s world, which is impacted by COVID-19, this challenge is even greater. The “new” reality has shifted retail sales to the online realm. How can you adapt to this change to continue effectively gaining and retaining clients?
Invest in the Design and Functionality of Your Website
Businesses with well-functioning websites are better equipped to survive in today’s complex times. Client acquisition happens primarily online—through search engines and social media. These platforms are the first places people look for information about a product or brand. They read reviews, browse recommendations, and explore guides before making purchasing decisions.
If your business already has a website, consider improving or redesigning it. Now is an excellent time to implement significant changes, fix errors, or refine your marketing strategy. The transition to online shopping has made websites the primary point of contact between consumers and brands. To make a strong first impression, ensure your website is modern and user-friendly.
A successful website should:
- Provide clear and relevant information to the client.
- Be visually appealing to the audience.
- Load quickly.
- Offer intuitive navigation.
- Feature compelling calls to action.
- Display correctly on all devices.
Studies from the University of Science and Technology in Missouri reveal that users form an opinion about a website in less than 0.2 seconds. Entrusting your website’s creation or redesign to professionals—such as a Webflow agency —can significantly boost your chances of attracting high-value clients. With platforms like Webflow, agencies can design highly interactive and visually stunning websites tailored to your business needs. Your website is your digital business card, so maximize its potential.
Optimize for Search Engines
Many businesses have unique websites but fail to attract clients through them. Often, the issue is the absence of a proper marketing strategy to build online visibility. Poorly designed websites—with minimal engaging content, coding errors, or complex URL structures—are common culprits.
The pandemic significantly altered consumer shopping habits, making this an ideal moment to refine your website and build its online presence. Don’t abandon search engine optimization (SEO) efforts. SEO is a long-term process that yields tangible results over time. By maintaining your SEO strategy, you can gain a competitive advantage during and after this period of uncertainty.
Write engaging, expert articles for your blog, optimize your site for mobile devices, and include clear calls to action. Encourage satisfied customers to leave positive reviews, as these are often the final step in the decision-making process. Positive feedback can significantly increase your chances of closing a sale and gaining a new client.
Paid advertising is another effective way to boost search engine rankings and attract attention with a well-designed website. The cost of paid ads depends on the number of clicks, making it a flexible and budget-friendly option. If traffic is lower during the pandemic, you’ll spend less while still reaching interested clients.
Leverage Social Media
Having a website is essential, but maintaining a presence on social media also contributes to building visibility and attracting clients online. Match your communication channels to your target audience and tailor your messages to their needs and preferences.
Use diverse content formats, such as infographics, videos, and blog post links, to engage your audience. Keep them informed about promotions, new services, and pandemic-related safety measures, like contactless delivery options.
Social media also allows you to adapt to your clients’ expectations. Simply ask them what improvements they would like to see and what service delivery methods they prefer. This feedback can help you build loyalty both now and in the future.
Building a strong online presence requires time and expertise. The foundation is always your business’s website. Websites for small and large businesses alike should be designed by professionals—such as a Webflow agency—to present clear, visually appealing, and informative content to users. Carefully select a professional interactive agency to ensure your website serves as an effective online business card for years to come.
